Goodpin
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GOODPIN
ABOUT
Goodpin is a Calgary-based startup that focuses on helping companies and clients democratize their corporate giving efforts by allowing their employees to determine where the money should be distributed. The Goodpin brand is bright, positive, vibrant, current, supportive, and a little quirky.
Client: Goodpin
Agency: ZGM Marketing
Before stepping into any kind of design, we wrote up three defining design principles for Goodpin that would guide the brand's look and feel.
When a company chooses to partner with Goodpin, each of their giving initiatives will drive users to the donation funnel web app, which guides them through the process of selecting a charity and contributing the money.
The purpose of the Goodpin website as it currently exists is to educate potential clients on the services and packages offered by Goodpin, and allow them to select their plan.
I illustrated these graphics specifically for Goodpin. I chose to use monochrome, line-based illustrations for simplicity and clarity... But with a bit of sparkle ;)
The Goodpin brand was a refreshing opportunity to be playful - both in terms of colour as well as illustration. The client was very open to our bold, vibrant palette and quirky illustrations, and was tons of fun to put together.
All work © Kate Prescesky unless otherwise specified.