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Calgary
Alberta

Portfolio of Calgary-based Art Director and Graphic Designer, Kate Prescesky.

Elbow Room

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05

ELBOW ROOM

ABOUT

Elbow Room is where simplicity meets innovation. This restaurant in Brittania focuses on local cuisine and wanted their food and their brand to shine. A key feature of this site is the header, which features different menu items depending on time-of-day. The logo, custom geometric pattern and branding reflect the overall aesthetic of the restaurant and represent the intersection of exciting ingredients and new experiences. 

Client: Elbow Room Brittania
Creative Partner: Kristen Thompson

Agency: ZGM Marketing

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The Elbow Room site needed to serve two primary purposes: 1 - share the story of the local cuisine served there, and 2 - encourage the audience to book a table online.
The hero image on the home pages changes based on the day and time to reflect the dish that may interest the user the most in that moment.
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The photography was done by Roth & Ramburg, who were awesome to work with. This was a unique shoot as I was not only art director, but also food stylist!
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The original branding was developed by Kristen Thompson. We worked together to translate the brand so that it would be most effective online.
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We wanted this brand to feel modern and clean, and a little Art-Deco inspired. We wanted a fun, atypical palette, and patterns that reflect the idea of the angular "Elbow" in the logo.
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