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Calgary
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Portfolio of Calgary-based Art Director and Graphic Designer, Kate Prescesky.

Curiocity

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CURIOCITY CALGARY

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ABOUT

If you live in Calgary, you probably know Curiocity. Or you might know it by its old name, "YYC Living". Either way, this brand achieved massive success in previous years exclusively through savvy use of Instagram and other social platforms. When they decided that they were ready to expand their brand into a unified web presence so as to appeal to larger corporate partnerships, they reached out to us to develop that brand.

Client: Curiocity Calgary
Creative Partner: Eric Spencer Olson

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Beyond just applying our carefully crafted branding, we also implemented UX solutions on the homepage to help users easily navigate to the content they were most interested in.
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This downloadable PDF is sent to potential partner brands to communicate the full scope of Curiocity’s services.
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Curiocity wanted their brand to feel bold, engaging, dynamic, fresh, approachable, and vibrant. We used a palette consisting of three bright, near-primary colours, and bold, current sans-serif fonts to convey these feelings.
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